![]() metro markets with the highest Amazon Prime Video access rates were Washington DC, Seattle and Portland. households subscribed to Netflix whereas only 12 percent subscribed to Amazon’s SVoD service. The market penetration rate of Amazon’s video service has been lagging behind market leader Netflix’ – as of the second quarter of 2014, 30 percent of U.S. The average amount of money spent on Amazon was higher among Prime members than among non-members. ![]() ![]() Despite the exclusiveness of these deals, these types of discounts were only relevant for nine percent of U.S. In commemoration on Amazon’s 20th birthday in July 2015, Amazon celebrated Amazon Prime Day, which featured deals for Prime members similar to Black Friday and Cyber Monday. Additionally, 56 percent reported that free shipping offered with Prime subscription was their primary reason for shopping.Īmazon Prime is an annual subscription service for Amazon customers, offering free or discounted shipping on eligible products as well as other services in selected countries such as the Amazon Video streaming service, Amazon Music streaming, as well as a Kindle e-book lending library and cloud storage. ![]() According to the findings, 66 percent of surveyed respondents stated that their main reason to shopping on Amazon was due to the availability of almost anything they needed. This statistic presents the reasons that online shoppers purchase on Amazon in the United States as of September 2021. ![]()
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